Strategic Plan 2025–2028
Our Foundation’s strategic plan charts an ambitious path in support of The Ottawa Hospital and, ultimately, the patients, donors, and community members we serve. We are committed to helping reshape the future of healthcare for our region and creating a better tomorrow.
The strategic objectives of our plan are:
01 · Inspire the community's generosity to advance the TOH mission and vision to reshape the future of healthcare
- ✓Successfully complete the Campaign to Create Tomorrow
- ✓Prepare for futures philanthropic priorities supporting the strategic plan of The Ottawa Hospital
- ✓Empower our team to meaningfully connect with donors and volunteers
02 · Increase the profile and reach of the TOH brand
- ✓Promote The Ottawa Hospital’s regional healthcare strategy, national research and innovation leadership, and global recognition.
- ✓Reach key segments of donors in our community with innovative approaches for engagement
- ✓Sustain a community presence that nurtures The Ottawa Hospital brand and supports and cultivates gifts by acquiring, valuing, and retaining donors at all levels
03 · Connect meaningfully with our donors, volunteers, and community
- ✓Deliver an exceptional donor experience
- ✓Build an exceptional volunteer team that reflects the diversity in our community
04 · Advance the responsible use of technology
- ✓Invest in leading-edge infrastructure, technology, and processes to enhance the donor experience and optimize effectiveness
- ✓Develop and implement a comprehensive data strategy for the Foundation
- ✓Investigate and implement new tools incorporating AI to connect with our donors
05 · Empower our people
- ✓Commit to a rewarding work experience and talent management program for employees, positioning the Foundation as the leading charity employer in the region
- ✓Build an inclusive staff team that reflects the diversity in our community
Message from our President & CEO and Board Chair
In 2022, we launched our Campaign to Create Tomorrow — the most ambitious fundraising campaign in the history of our city — with a goal of $500M. We’re now more than 73% of the way there and remain committed to achieving our goal over the next three years.
But it is more than just a fundraising target — it’s a shared commitment to help The Ottawa Hospital reshape the future of healthcare for today and for generations to come. Our Foundation’s strategic plan is critical to that vision, so we remain focused on the successes that are still to come.
Thank you for walking this path with us. Together, we are building a future where extraordinary care isn’t just a goal — it’s a promise.
Tim Kluke
President & CEO, The Ottawa Hospital Foundation
Janet McKeage
Chair, Board of Directors, The Ottawa Hospital Foundation
Highlights of our success
To hear how we’re progressing on our Campaign to Create Tomorrow, visit: creatingtomorrow.ca
Our vision, mission & values
We will strive to be the most efficient, effective, and respected hospital foundation in Canada, providing optimal support to The Ottawa Hospital.
We are a team of professional staff and community leaders passionately committed to inspiring, enabling, and celebrating community support for The Ottawa Hospital, in the pursuit of discovery and with exceptional kindness and courage, our hospital colleagues bring hope to every patient through world-class care and research.
- ✓We strive to inspire and help the community support The Ottawa Hospital.
- ✓We are donor-centered in all our activities.
- ✓We work hard to build lifelong relationships with our donors.
- ✓We are committed to serving our community in both of Canada’s official languages.
- ✓We are committed to being accountable to all our stakeholders.