Customers want to know that you share their desire to make the world a better place by supporting an important cause. Harness the brand equity of The Ottawa Hospital by creating a special promotion that is mutually beneficial, promotes your company’s brand, products, and services, and simultaneously supports a cause close to the hearts of your customers and employees.
Studies show cause-related marketing is good for business. A 2010 Edelman Good Purpose Study found 66 percent of global consumers would recommend a brand’s products or services if there is a good cause behind them. The same study found 64 percent believe it’s no longer enough for corporations to give money; they must integrate good causes into their everyday business.
Programs like these raise your public profile while raising important funds for The Ottawa Hospital. They can increase customer loyalty by demonstrating your commitment to the community.