Senior Manager, Marketing
Join our team to create a better tomorrow for all of us.
Our 17-person Marketing & Communications team inspires community support for the mission and vision of The Ottawa Hospital – a game-changer that will reshape healthcare. You’ll manage an integrated marketing effort across media platforms and steer our sizeable direct response program to become increasingly triggered, personal, and multi-channel. We are bringing home the largest fundraising campaign in our region’s history to build Canada’s most modern and innovative hospital – a keystone to transforming healthcare and a platform for progress for the next century. Your marketing skills and results will be an essential part of making that happen.
Are you?
- A seasoned marketing manager looking to join an incredible team for an amazing cause?
- A creative thinker who can drive strategy?
- Skilled in managing budgets to achieve ambitious goals?
- Passionate about making a tangible impact right here in our community?
This role is for you.
“Our new Senior Marketing Manager will work with an incredible team of storytellers, copy writers, creative designers, and media experts to drive support for our once in a generation Campaign to Create Tomorrow. We are looking for an experienced and creative individual to support us in achieving this ambitious goal.”
We want YOU by our side to help transform the future of healthcare.
POSITION SNAPSHOT
Position Type: Full-time Permanent (37.5 hours per week)
Number of Vacancies: 1
Number of direct reports: 2
Annual Salary: The salary range for this position is $85,000-$127,500, commensurate with skills and experience.
Experience: As a senior-level role, we recommend a minimum 5+ years’ experience in marketing, with a proven track record as well as demonstrated experience in managing and developing a team of direct reports.
Vacation: 4 weeks per annum
Pension and Medical Benefits: Includes medical benefits (semi-private hospital, extended health care, vision care, dental care); life insurance; employee and family assistance program; defined benefits pension, and more.
Software: Proficiency with Microsoft Office (Outlook, Word, Excel) and ability to learn new software, particularly Wrike (project management), Raiser’s Edge (CRM database).
Location: Currently a hybrid role, with onsite work conducted at Civic (1053 Carling Avenue) and General (501 Smyth Road) campuses, as required.
Transportation: A driver’s license/private vehicle is required for this role.
Languages: English essential. French is an asset.
Deadline to Apply: We will start reviewing applications on May 31st, and will continue reviewing applications and conducting interviews on a rolling basis. We therefore encourage candidates to apply early.
Questions?
Feel free to schedule a call with Kristen Shier, Human Resource Officer, at TOHF‑jobs@toh.ca
Read on to learn more about us and the future you.
OUR MISSION: THE CAMPAIGN TO CREATE TOMORROW
The Ottawa Hospital Foundation has launched the historic $500 million Campaign to Create Tomorrow, a multi-year campaign to support the construction of a new state-of-the-art hospital on Carling Avenue, as well as world-leading medical research. It’s the largest ever fundraising campaign in our region’s history, representing an ambitious vision for the future of healthcare.
The Campaign to Create Tomorrow already has overwhelming community support. Our team of fundraisers have raised $331m since launching the campaign 4 years ago, which includes some of the largest-ever donations in our city’s history.
“I came from the private sector and was lacking fulfillment. My job was focused on the bottom-line – to make money for a corporation. The Foundation was a welcome change. I connect with the cause, and my work actually matters.”
What would my job look like?
- Plan, develop, and execute marketing campaigns that align strategic messaging to generate revenue, acquire and retain donors; and build brand equity.
- Participate in the development and maintenance of the department’s marketing-communications plan and its associated budget, measuring progress against goals and making adjustments as needed.
- Build marketing return-on-investment through managing a customer-focused program of continuous improvement, leveraging: data analytics, relative performance results (and techniques such as A-B testing), market research, competitive benchmarking, and the adoption of leading-edge technology.
- Oversee Direct Response programs, ensuring an integrated approach to all annual fund activities, from marketing campaigns to direct mail and telemarketing.
- Develop creative briefs and review and proofread the design and written content for various marketing assets to ensure professional and thematic approaches.
- Manage the communication and delivery of assets by contractors and outside agencies.
- Lead and coach a cross-functional team to execute against plans.
- Oversee and manage the activities and processes of the digital ecosystem including websites, social media, e-commerce, and marketing campaigns.
- Lead relationships with key research firms, fundraisers, and the Corporate Communications Teams within the Ottawa Hospital and the Ottawa Hospital Research Institute.
- Work with the Chief Marketing Officer to lead the planning and execution of marketing and advertising campaigns.
- Identify and track competitor activities to evaluate strategies and positioning and to identify ongoing challenges and opportunities.
- Think creatively and corral creative thought across your team, the department, the Foundation as a whole, and outside agencies to find brand-consistent communications, creative platforms, and channel executions for our voice and message to break-through and resonate within a crowded and fractured media landscape.
Knowledge, Skills, and Abilities
- Bachelor’s degree in a relevant discipline is preferred, preferably Marketing or Commerce. A post-Graduate degree in Business Administration or other relevant discipline is considered an asset.
- Strong interpersonal and communication skills, especially in building relationships with people at various levels in various functions and demonstrated positive, supportive team-based approach.
- Leadership experience in developing and implementing marketing strategy and tactics.
- Experience with managing and leading direct reports, with the ability to organize effectively, delegate responsibly, and drive for results.
- Demonstrated ability to simultaneously manage all aspects of multiple projects while consistently meeting strategic objectives; keep deadlines and tight budgets; provide clear internal/external communications; follow through on tasks; and collect and provide measurable results.
- Experience managing multichannel marketing budgets and processes.
- Strong business acumen and capabilities in Excel and strong knowledge of Microsoft Office Suite.
- Expertise in developing and overseeing marketing analytics, metrics, and KPI’s. Experience with various measurement tracking tools (e.g., Google Analytics).
- Unquestioned business ethics, personal integrity, and genuine commitment to TOHF’s values.
- As a solutions-oriented leader, fosters a culture of creativity, innovation, common sense, and proactivity.
- Spoken and written knowledge of French is considered an asset.
Operational requirements:
- Willingness and ability to work outside of regular business hours when needed.
HOW TO APPLY
Please forward your resume and cover letter outlining your experience to TOHF-jobs@toh.ca. Your application should be submitted in PDF format and should use the following title: Firstname_Last Name_Senior Manager Marketing
The Ottawa Hospital Foundation values diversity and embraces an organizational culture that is inclusive and free of bias and discrimination. The Foundation is committed to a board and staff that is comprised of talented and dedicated individuals with a diverse mix of expertise, experience, skills, and backgrounds.
We would like to thank all applicants in advance and advise them that only candidates selected for an interview will be contacted.
